Empowering Private Optometrists
This support enables private practices to remain competitive in today’s challenging market while offering the trusted brands their patients want.
Understanding our concept
Founded by a dedicated group of optometrists with a shared vision, ODs United empowers private practice optometrists by pooling resources and improving access to brand-name eyeglasses and sunglasses at competitive prices. Celebrating over a decade of service, ODs United has grown into a powerful network of more than 2,000 active members.
Together, we stand as a resourceful ally to private practices, providing the tools and support needed to thrive amidst the challenges of e-commerce, vision plans, and corporate optical giants.
Quality options to your patients.
With most patients now using vision plans that offer significant eyewear discounts, it’s crucial for private practitioners to have frame options that align with these discounts without sacrificing quality or brand appeal. OD's United meets this need by curating a unique selection of frames that span independent and luxury brands, allowing optometrists to cater to their patients’ preferences while managing costs effectively.
The "Nordstrom Rack" of frames.
Our model has earned us the nickname, the "Nordstrom Rack" of the eyewear industry, providing members with both the latest and top-selling frame SKUs, including sought-after styles from previous seasons, at prices that strengthen margins and support diverse patient needs.
We work directly with the manufacturers.
ODs United works directly with frame manufacturers, creating a strategic partnership that moves products effectively for manufacturers while offering optometrists substantial savings. By hand-selecting all frames with years of industry experience and data analysis, we ensure that every style is in high demand and highly sellable, aligning with patient preferences and driving value for each practice.
We make it as easy as it can be for you.
Our service is designed to be as accessible and hassle-free as possible. Membership is entirely free, with no minimum order requirements, and we offer free shipping on all orders over $250. ODs United is here to ensure that each member has the freedom to curate a frame selection that best suits their patient demographic, recommending 20-50% of inventory include value-optimized options depending on the location and clientele.
We offer warranty on all frames.
As a testament to our commitment to quality, ODs United offers a one-year warranty on all frames. In the rare instance that a replacement frame is unavailable, we provide store credit so doctors can offer patients a new frame at no extra charge, ensuring that each patient leaves satisfied and confident in their eyewear.
We're dedicated to help you compete.
From brand-new frames with cases to a flexible selection of independent lines and luxury favorites, ODs United is committed to helping optometrists deliver exceptional value and service to their patients. Join us and experience the advantage of a partner who understands the unique needs of private practice optometry.
ODs United – FAQs
ODs United was founded by a group of optometrists who joined forces to provide private practices with better access to brand-name eyeglasses and sunglasses at competitive prices. Celebrating over 10 years in the industry, we now support a network of over 2,000 active members with solutions tailored to private practice needs.
Our mission is to empower private practice optometrists with resources that allow them to thrive in a competitive market. We offer tools and support to help practices overcome challenges presented by e-commerce, vision plans, and corporate optical giants.
ODs United partners directly with frame manufacturers to ensure that members get quality frames at lower prices. Our selection includes independent frame lines and luxury brands, allowing optometrists to cater to various patient preferences while keeping costs down.
We offer a curated selection of frames that includes both the latest styles and top-selling models from previous seasons, allowing our members to appeal to diverse patient tastes and optimize cost savings. Our frames come brand new, complete with cases, and are chosen based on years of experience and demand data to ensure high sellability.
ODs United offers a mix of luxury and independent frames at competitive prices, similar to Nordstrom Rack's model of offering high-quality products at lower prices. This model supports private practices in offering desirable eyewear options at various price points, providing value to both the practice and its patients.
No, ODs United membership is free, and there are no minimum order requirements. Additionally, we offer free shipping on all orders over $250, making it easy for optometrists to maintain inventory without large upfront investments.
Yes, we provide a one-year warranty on all frames. If a replacement frame is unavailable, we offer store credit, allowing practices to provide patients with a new frame at no additional cost.
We recommend that practices allocate between 20-50% of their inventory to frames from ODs United. The exact amount depends on your patient base and location, allowing for a balanced selection that meets both your business goals and patient needs.
Our frames are handpicked based on years of experience and sales data to ensure they are in high demand and suited to a wide range of patient preferences. This approach helps our members maintain a selection that’s attractive to patients and optimized for sellability.
Joining ODs United is simple and free! Just reach out to our team to start enjoying the benefits of enhanced frame selection, competitive pricing, and a partner dedicated to the success of private practice optometry. With OD’s United, you gain more than a supplier – you gain a partner who
understands the unique challenges and opportunities of independent optometry practices.
